Open Position - April 17, 2024

Job Title: Marketing Assistant

About us: Hackett Publishing Company is a small, independent book publisher primarily serving the higher education market since 1972. Hackett's books include scholarly editions, translations, anthologies, and textbooks in philosophy, classics, literature, history, Asian studies, Latin American studies, economics, and modern languages. Browse the entire list and read more about Hackett on our website. The editorial, marketing, and production staff are based out of our Cambridge, MA, office in Central Square.

Position and Responsibilities: Hackett Publishing is seeking a Marketing Assistant with 1-3 years or more of marketing work experience, ideally in academic book publishing. The Marketing Assistant reports directly to the Marketing Director and will work with the Marketing Director to promote 15-25 new releases each year plus backlist promotion of older titles in the Hackett catalog. Key responsibilities include:

• Managing Hackett’s digital marketing program, including developing email marketing campaigns, paid and organic social media posts, and Amazon advertising campaigns. Experience working with a marketing CRM platform, Amazon marketing tools, Firebrand Technologies’ Title Management software, Adobe Photoshop, InDesign, and Acrobat, a plus. 


• Managing the company's social media accounts, including Twitter/X, Instagram, and Facebook, and posting regularly.


• Employ marketing analytics techniques to gather important data (social media, web analytics, rankings, etc.) and develop reports to analyze the effectiveness of marketing campaigns.


• Managing Hackett’s academic convention schedule. This deadline-focused responsibility includes registering for conference exhibitor space, creating marketing materials, and coordinating the exhibit booth details and supply shipments for 6-10 conferences per year.


• Assisting with administrative tasks and market research, including working on title metadata for distribution to trading partners like Amazon, working with Hackett’s overseas distributors to supply new title data, working with course instructors to provide digital review copies, and exploring new book review and author promotional opportunities, like Podcast appearances.

Requirements:

• A Bachelor’s Degree.


• Must be a Massachusetts or Vermont resident.


• A minimum of one year of marketing work experience, preferably in academic book publishing.


• Excellent written and verbal communication skills.


• Ability to work well in a small team while also being self-motivated and comfortable working independently to meet deadlines and prioritize projects.


• Attention to detail, a keen eye for graphic design, and the ability to create engaging digital and print marketing materials to advertise Hackett books. Sharing samples of previous work is encouraged.


• Proficiency in the MS Office Suite and general computer skills.

Location: The position offers flexible work arrangements with remote and/or hybrid in-office schedules available, however, candidates must reside in Massachusetts or Vermont and be able to commute to Hackett’s Cambridge, MA, office for periodic all-staff meetings and training throughout the year. 

Direct Application to: marketing@hackettpublishing.com or use the form below. Send résumé and cover letter with salary expectations. No phone calls, please. Competitive salary and generous benefits including group health plan, 401K, and Employee Stock Ownership Plan.